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You searched for: collection:digitaltippingpoint AND subject:"Traquitana (Brazilian DIY)"
[movies]Digital Tipping Point: Marcelo Tas 06 - Christian Einfeldt
This is one of many short video segments which will be added to the Digital Tipping Point (DTP) archive. In this segment, Marcelo continues his discussion of the similarities between the invention of the printing press and open source software. He also talks about the Brazilian love of do-it-yourself technology. Brazilians, he says, have a natural tendency to try to craft their own technical solutions, even if the country is a relatively poor country...
Keywords: Marcelo Tas; Tas, Marcelo; Telecultura; Sao Paulo; Brazil; Brasil; DIY and freedom; overshot customers; customers too small for market leader; lower tier customers; Traquitana (Brazilian DIY)
Downloads: 156
[movies]Digital Tipping Point: Marcelo Tas 07 - Christian Einfeldt
This is one of many short video segments which will be added to the Digital Tipping Point (DTP) archive. In this segment, Marcelo continues talking about Brazilians love of tweaking technological solutions with limited resources. Brazilians even have a word for it: traquitana. (I hope I spelled that correctly. Someone please correct me if not). Marcelo gives the example here of favela (slum) dwellers using discarded lamps as TV antennaes...
Keywords: Marcelo Tas; Tas, Marcelo; Telecultura; Sao Paulo; Brazil; Brasil; DIY and freedom; overshot customers; customers too small for market leader; lower tier customers; Traquitana (Brazilian DIY)
Downloads: 141
[movies]Digital Tipping Point: Marcelo Tas 08 - Christian Einfeldt
This is one of many short video segments which will be added to the Digital Tipping Point (DTP) archive. In this segment, Marcelo continues his discussion of innovative ways that Brazilian companies and the Brazilian people are using open source software. He also responds to my quetions about whether we will see a digital tipping point, and if so, how quickly will it tip? That's about as much Brazilian Portuguese as I could understand...
Keywords: Marcelo Tas; Tas, Marcelo; Telecultura; Sao Paulo; Brazil; Brasil; DIY and freedom; overshot customers; customers too small for market leader; lower tier customers; Traquitana (Brazilian DIY)
Downloads: 119
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